Measurement of farmers’ attitude towards greenhouse technology in Anand district of Gujarat

Attitude as a component of human behavior is the pre-requisite for any action which plays a dominant role in adoption of new technologies and schemes given under any programme. Therefore an effort was made to measure attitude of farmers towards greenhouse technology and to investigate association between selected independent variables and attitude factor in Anand district of Gujarat. In total 50 respondents who had already adopted greenhouse technology were approached for collection of relevant data and facts. The results indicated that majority (50.00%) of the farmers who adopted greenhouse technology had favourable to most favourable attitude towards greenhouse technology. Since the farmers were already availing the benefits from greenhouse production of crops thus they developed a positive attitude towards the technology.  It was also observed that attitude of the farmers towards greenhouse technology was positively and significantly associated with education, annual income, extension participation, innovativeness, economic motivation and scientific orientation.