Uticaj politike zaštite konkurencije na razvoj malih i srednjih preduzeća u Srbiji

Market concentration limits amount of market share held by other participants. The increasing amount of market share generally leads to increased market power, but dominance and market power do not necessarily affect adversely other market participants and economy as a whole. However, if power misuse and limited competition occur, the reduced efficiency and competitiveness of the economy will be the outcome. In an attempt to preserve fair market competition, that is, to ensure the same conditions for operation and growth to all companies, governments adopt direct or indirect measures for protection of fair competition and elimination of monopoly, oligopoly and other market structures that limit or could limit and hinder free competing. In this way, small and medium enterprises are shielded from market-dominating companies. In order to achieve the abovementioned goals, the adequate fair competition policies are defined and implemented as an important segment of the development policies. The objective of the fair competition policy is to prevent and sanction all activities of business operators and government which limit, hinder or restrict competitiveness on a given market. When defining a fair competition policy, an attempt is made to find the balance among various goals which promote effective competition and economic efficiency of market players. The main purpose of fair competition policy is to ensure that all companies have the same level of freedom and equal opportunities for market success. In long term, small and medium enterprises tend to grow and increase competitiveness most efficiently in the conditions of strong competition in the marketplace, as they are continually forced to improve all aspects of operation and quality of their products and services in order to satisfy current market demand, as well as to create new ones. Serbian small and medium enterprises have to reach the necessary competitiveness level if they want to survive on the global market. That will be possible only if there is a strong competition on the domestic market and no misuse of market power by big companies.