Uticaj politike zaštite konkurencije na razvoj malih i srednjih preduzeća u Srbiji
2016
Market concentration limits amount of market share held by other participants. The
increasing amount of market share generally leads to increased market power, but dominance
and market power do not necessarily affect adversely other market participants and economy
as a whole. However, if power misuse and limited competition occur, the reduced efficiency
and competitiveness of the economy will be the outcome.
In an attempt to preserve fair market competition, that is, to ensure the same conditions
for operation and growth to all companies, governments adopt direct or indirect measures for
protection of fair competition and elimination of monopoly, oligopoly and other market
structures that limit or could limit and hinder free competing. In this way, small and medium
enterprises are shielded from market-dominating companies. In order to achieve the abovementioned
goals, the adequate fair competition policies are defined and implemented as an
important segment of the development policies. The objective of the fair competition policy
is to prevent and sanction all activities of business operators and government which limit,
hinder or restrict competitiveness on a given market. When defining a fair competition
policy, an attempt is made to find the balance among various goals which promote effective
competition and economic efficiency of market players.
The main purpose of fair competition policy is to ensure that all companies have the
same level of freedom and equal opportunities for market success. In long term, small and
medium enterprises tend to grow and increase competitiveness most efficiently in the
conditions of strong competition in the marketplace, as they are continually forced to improve
all aspects of operation and quality of their products and services in order to satisfy current
market demand, as well as to create new ones. Serbian small and medium enterprises have to
reach the necessary competitiveness level if they want to survive on the global market. That
will be possible only if there is a strong competition on the domestic market and no misuse of
market power by big companies.
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