CORPORATE SOCIAL RESPONSIBILITY- IMPACT ON THE PROFITABILITY & SALES OF INDIAN SELECTED ORGANIZATIONS

The present-day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their operations and interaction with stakeholders. The notion of CSR is one of ethical and moral issues surrounding corporate decision making and behavior, thus if a company should undertake certain activities or refrain from doing so because they are beneficial or harmful to society is a central question. Social issues deserve moral consideration of their own and should lead managers to consider the social impacts of corporate activities in decision making. This paper focuses the impact of CSR on the profitability and actual annual sales of selected Indian organizations.