To Compare the Key Successful Factors When Choosing a Medical Institutions Among Taiwan, China, and Thailand

What are the most important factors that increases customers’ (patients’) satisfaction with a general clinic, dental clinic and cosmetic surgery clinic respectively in Asia? Our paper tries to answer the question by conducting survey in Taiwan, Thailand, and China (in the order of the time the survey was conducted), with Grey Relational Analysis (GRA) methodology applied to identify key successful factors in three regions. By the research, our paper found specific and interesting phenomenon of medical institutions in each regions. ‘Doctor’s Skill’ is the general factor considered to be important across regions.