The Challenges of the Forestry Sector Communication Based on an Analysis of Research Studies in the Czech Republic

Achieving public support and understanding in addressing the challenges of climate change and the bark beetle calamity is a prerequisite for the successful future of Czech forestry. The most important instrument for achieving public support is communication. To be effective, this communication has to be built on a communication strategy reflecting the long-term goals of forest policy and has to be based on both current analyses and other relevant information, which, in turn, is based on the research results of the public perception of the forests and forestry. This article deals with the results of current research studies and formulates conclusions in relation to this communication strategy. Among other things, these results indicate the willingness of a large part of the public to actively participate in voluntary assistance to forestry, markedly differing opinions among individual groups on forest functions, and rather below-average interest in information concerning forests and forestry.