Regeneración urbana, planificación estratégica y gestión del conflicto en destinos turísticos. El caso de Calpe

Territorial and environmental aspects are crucial in promoting the competitiveness of tourist destinations. Urban regeneration is a basic tool to restructure mature destinations. However, several conflicts are generated by the size and strategic nature of such projects and discomforts are caused to businesses and residents of affected areas. In this context, strategic planning and conflict management are key elements for the success of projects. This paper presents the Calpe's urban restructuring experience, through a project carried out between 2008 and 2012 and co - financed by European Funds. The paper explains, from the Direction point of view, the main achievements and challenges involved.