CREDIBILITY OF DIFFERENT SOURCES OF INFORMATION AS ACCORDED BY THE PIGEON PEA GROWERS

The study was conducted in Vadodara district of Gujarat State on total sample size of 250 respondents. Pigeon pea is widely grown in Indian sub-continent, Besides adverse climate condition, the recurrent attack by a large number of insects, pests and diseases is one of the most important causes of low yield. Integrated Pest Management (IPM) is an approach that keep pests populations at levels below those causing economic injury. Pigeon pea growers used various information channels for getting information about IPM technology in Pigeon pea. Hence, it is essential to know the credibility of various sources of information used by the Pigeon pea growers. A perusal of the data indicated that pigeon pea growers(17.60 per cent) accorded top rank in terms of credibility to the farm magazines followed by progressive farmers (16.00 per cent), KVK (14.10 Per cent), VLW (12.00 per cent) and AEO (10.40 per cent) for getting information about adoption of new recommended IPM Technology in pigeon pea.