An NFC-based O2O service model in exhibition-space

We proposed a service model based on the spreading trend of Internet of Things (IoT)-based Online-to-Offline (O2O) services in the commerce industry and the steadfast growth of offline businesses in the exhibition industry. We approached the proposed service model from three perspectives. First, we conducted a case analysis of the O2O service to judge the timeliness of service model which we provide, and to find out the possible issues that may occur. Second, we performed a literature review for materials relevant to the proposed service model and explored the feasibility of applying near-field communication (NFC) technology to the service model by comparing NFC with Beacon technology, which is the most commonly used technology in indoor-space. Finally, we designed an NFC-based O2O service model in exhibition-space.