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New Elderly Consumers' Fashion Innovativeness and Monthly Spending on Clothing : Focusing on Moderating Role of Materialism
New Elderly Consumers' Fashion Innovativeness and Monthly Spending on Clothing : Focusing on Moderating Role of Materialism
2010
Ho-Jung Choo
Kyung Hee Hong
Hee-Kang Moon
Keywords:
Marketing
Materialism
Clothing
Business
Advertising
Correction
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