Procedimiento para apoyar al sector privado desde la gestión universitaria del conocimiento y la innovación

After the conclusion of the VII Congress of the Communist Party, there is a consensus among Cubans that there must be changes in the economy. Following the policy of the approved guidelines, self-employment has increased, which opens up the possibilities of exercising a wide range of entrepreneurship in this way. Despite the increase in the number of individual self-employment units, there is no correspondence with levels of satisfaction with respect to the support received from the university. That is why, it is necessary to design a procedure to support the development of the private sector from the university management of knowledge and innovation. The methodology used to carry out the diagnosis of the process consisted of four fundamental stages. The analysis of the results obtained in the diagnosis indicates the need to carry out a procedure that supports the private sector, emphasizing the social responsibility of the university in the face of the needs that this sector presents with knowledge, and in this way contribute to the compliance with the objectives set to achieve the sustainable development of the municipality.