ФОРМУВАННЯ СТРАТЕГІЙ УПРАВЛІННЯ АНТИМОНОПОЛЬНИМИ КОМПЛАЄНС-РИЗИКАМИ

The article proves that antitrust compliance is currently interpreted as a system of intra-corporate antitrust violation. Therefore, antitrust compliance is defined as a system of internal compliance with the requirements of antitrust law (antitrust compliance) - a set of legal and organizational measures provided for by the internal act (s) of a business entity or other person from among persons belonging to one group of persons with such sub ' an economic act, if such internal acts extend to such an economic entity, and aimed at complying with it the requirements of antitrust law and preventing its violation .It is substantiated that quantifying any type of activity and risk can be quite a challenge, so it is important to involve risk specialists in a specific area of expertise with experience in risk management and risk assessment, as well as experts in the antitrust field. The most characteristic stages of enterprise risk assessment and construction of a system for managing them in the structure of antitrust compliance are identified.The company's reputation became a real market factor, investors began to evaluate the business qualities of enterprises as a whole, their approach to solving complex problems, creativity, honesty, participation in solving social problems of society. So-called "intangible qualities" are gradually coming to the fore - the image of the product and reputation, so no business can ignore such factors as business relationships and public opinion. A strong positive reputation of the company promotes its competitiveness, attracts investors, suppliers, consumers, supports the high market value of the shares. Every weakening of the company's reputation brings significant material and image losses to the industrial enterprise.