Web Analytics Dashboard and Analysis System

Modern web analytics tools collect vast amounts of information about website visitors; these reporting systems make it difficult to identify trends in data due to the number of reports available. By developing a system that logically presents automated analysis based on configuration patterns, web analytics users will be able to implement improvements to their websites. This paper presents a brief explanation of common metrics generated in Web Analytics tools and a summary of related work. Additionally, it describes the process followed to develop the tool across the design, implementation and test stages. Hence, it notes in conclusion that having an actionable dashboard linked to a suggestion module provides to the businesses key benefits to improve their