Infant Feeding Research Report of Findings: Factors influencing infant feeding decisions: prenatal intentions versus postnatal practice of women in the Community Healthcare Organisation 1, in Ireland

What were the key results from this research? • Prenatally 51% of mothers intended to breastfeed during the early stages of pregnancy (approximately 12 weeks pregnant). • Most women follow their intended infant feeding (IF) method, 49% indicated they had breastfed immediately after birth. • The initial 72 hours post-birth are crucial in terms of women choosing to stop breastfeeding, the rate of breastfeeding decreased significantly to 38.2% as the women’s preferred choice switches abruptly to formula feeding (45.1%). • Key factors that influence infant choices amongst the women were collated into the following 6 key themes: culture; advantages and disadvantages of IF choice; IF experiences; supportive environments; maternal attitude; and misinformation and complications. What are some key findings from this study? • Prenatal infant feeding intention is a significant factor in postnatal practice. • The prenatal stage and 72-hour window post-birth have been identified as crucial time-points for maternal infant feeding decision making, behaviour change and maintenance. • It is evident that breastfeeding continuation is influenced by support experienced antenatally, perinatally and particularly in the early days post-partum. • Future research should consider appropriate interventions to encourage the uptake and continuation of breastfeeding at these critical stages.