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The Effect of Residents’ Community Attachment on Loyalty to an Eco-Festival: With Special Reference to Muju Firefly Festival
The Effect of Residents’ Community Attachment on Loyalty to an Eco-Festival: With Special Reference to Muju Firefly Festival
2015
Kyoung-Jin Lee
Myung-Gyu Song
Keywords:
Firefly protocol
Advertising
Marketing
Business
Loyalty
Sociology
Correction
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