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The formation of Facebook Stickiness: the Perspectives of Media Richness Theory, Use & gratification Theory and intimacy
The formation of Facebook Stickiness: the Perspectives of Media Richness Theory, Use & gratification Theory and intimacy
2016
Yu-Hsun Lin
Wen-Hsuan Lee
Chu My Giang
Keywords:
Marketing
Gratification
Social psychology
Media richness theory
Computer science
Advertising
Correction
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