SUCCESSFUL WOMEN ENTREPRENEURS & SOCIAL INTELLIGENCE

Emotional Intelligence (EI) is the subset of social intelligence. It is the key to successful relationship building, decision making, conflict management, motivation and enhancing productivity. In short EI is pivotal in entrepreneurship. Are women born with innate sense of EI? Has nature bestowed women with more of intuition and empathy than men? Should she use her EI in a stereotypical fashion as a nurturer, homemaker etc. or can she apply and cultivate it, to be more successful in the professional and business world. This paper tries to analyze, how by using effective EI skills, women entrepreneurs can create emotional alchemy thus creating not only a financial impact required to be successful in the business world but also make the world a better place to live in.