Sport promotion and sales management

Introduction to sport promotion and sales theoretical foundations for effective sport promotion and sales incentivizing sport consumers effective direct sales techniques for sport organizations indirect promotion and sales strategies the role of advertising in strategic brand communications supplying and manufacturing media content the promotional role of sport sponsorship the promotional merits of licensing the role of community relations in promoting and selling the sport product sport atmospherics as a promotional tool the role of technology in sport promotion and sales managing risk in sport promotion and sales after marketing - developing relationships and creating lifetime value with customer service appendix.