The Struggle from Idea to Product

The process of taking a medical product from conception to market is a serious and complex process that resembles a battle in a war. In preparation for a battle, to be successful, you need to gather as much intelligence as you can, understand what obstacles lie ahead, and develop a well thought out plan including all steps of the development process. Obstacles such as: defining the need, developing the solution, obtaining a strong intellectual property, defining the regulatory path, choosing the right reimbursement code, and having a strong business plan in place from the start, must be well handled for success. Each of these obstacles, and more, are presented in this chapter, underlining the complexity of this process, and highlighting the most important components.