Veganism and Vegan Consumption: A Brief Review on how Vegan Products are Conquering the World

Veganism has meaningfully increased over the last few years. Veganism is a lifestyle that chooses only non-animal products and it’s by products, since animal farming harms the environment. Moral antecedents, rather than personal antecedents impact attitudes concerning veganism and commitment with vegan products, impacting consumer behavior and purchase intention. Individuals, vegan or non-vegan, are ecologically motivated and are driven to raise animal welfare, and protect environment. This review shows recent research on vegan consumption, contributions and future research paths.