NetEase Cloud Music Data

This paper describes the impression data and corresponding user, creator, and music content card data from NetEase Cloud Music. This data set is collectively supplied by the Revenue Management and Pricing (RMP) Section of INFORMS and NetEase Cloud Music to support data-driven research in Operations Management. The data contains more than 57 million impressions of music content cards recommended to a random sample of 2,085,533 users from November 1st, 2019 to November 30th, 2019. For each impression, the data provides the user actions in response to the recommended music content, such as clicks, likes, and follows. Moreover, the data set also contains information on each user, each content creator, and each content in the impression sample.