Study on the Development of Community Based Tourism Coastal Areas (Case Study: Historical Beach in Batu Bara Regency)

The tourism industry is one of sectors that can help improve the welfare of the community. One of them is the famous Historical Beach in Batu Bara Regency. Historical Beach has opportunity to be developed as marine tourism by involving the community. The purpose of this research is formulate the concept of Community Based Tourism towards the development of Historical Beach tourism areas. Tourist attractions on the economic aspect, the more tourists who come to visit tourist attractions because of the attractiveness that offers it, income of the community will increase. Then tourist attractions on the socio-cultural aspects of the study area for local products or community handicrafts have not been implemented, thus hampering the income of the surrounding community or craft activists. Amenity to the economic aspect, managers who are assisted by the local government can improve services and facilities and innovation of tourism activities to attract tourists to visit beach attractions. Amenity to the socio-cultural aspect, culture owned by the community is the coastal Malay culture which has great potential as an attraction for tourists to come to tourist objects as well as develop regional economic growth.