Imagem e Cultura: Das Cavernas à Imagem Digital

In this article we will present a theoretical contextualization about the main cultural concepts that create the imagetic communication and build the contemporary imaginary. We will analyze the peculiar ways in which the image becomes a digital image and how the virtualization device becomes the core of this transformation. The virtual breaks from the semiotic point of view with a dialogical proposal of analogy, which since the advent of technical images has been the link to a construction of a modern imaginary. Therefore, on this pretext to discuss the image is to discuss the imaginary intercommunication.Therefore, the present article will seek to construct its own theory, multidisciplinary, hybrid and, therefore, legitimate representative of Cultural Studies, to propose a concept of digital image that is credible in the face of the contemporary challenge of a fragmentary, liquid and, above all, cultural reality. guided by network flows.