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Michael Jeffrey Jordan v. Trademark Review and Adjudication Board of the State Administration for Industry and Commerce of the People’s Republic of China & Jordan Sports Co., Ltd. (Administrative Disputes over Trademark)—Right to One’s Name May Constitute “Prior Right” Protected by Trademark Law
2020
The right to one’s name is an important personal right of a natural person to his or her name, and the right to one’s name may constitute the “prior art” as stipulated in Article 31 of the Trademark Law amended in 2001.
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