India’s Soft Power: Images and Components

The authors study a complex and partly contradictory process of modern India's soft power formation. They focus on such components as Bollywood (Indian "dream factory"), music and dance, fabrics and attributes, diamond industry, Bangalore (territory of innovative technologies development) and internal and external policy. The conception of three socio-cultural images of "India's soft power" serves the methodological basis of the work. The first one relates to colonial India, the country's historical past and the ideas of oriental luxury. The second one is associated with the policy of non-violent resistance. The third one comprises all the variety of modern information technologies. The authors come to the conclusion that a harmonious balance of the three images and synthesis of various components contribute to strengthening of India's soft power.