Myths and promises of buzz marketing
2007
Myths and misinformation abound in the world of buzz marketing.
People say it’s cheap. It’s not; it’s cheaper. Others say word of mouth,
viral and buzz marketing are all the same.They’re not; they’re different.
Some say you have to have an exceptional product to harness the word
of mouth effect.You don’t. Critics say you can’t measure buzz.You can.
Others say that word of mouth marketing is risky. In fact, it’s no more
risky than any other type of marketing.
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