Evaluating the impacts of theatre-based wildlife and conservation education at the zoo

AbstractThe experience of visiting a zoo as a child can be remembered decades later and potentially influences future environmental attitudes. In light of steadily growing criticism of the ethics and value of live animal shows, some zoos are seeking alternative means of delivering ‘edutainment’ to a broad audience. One such alternative is through theatre. We examine whether a family-orientated zoo theatre performance achieved animal knowledge and conservation awareness impacts. Impact was demonstrated if individuals correctly stated more animal and conservation facts post-performance compared to pre-performance. The theatre production was seen to have a very strong positive effect on both children’s (pre-performance s.d.=1.69, post-performance s.d.=1.79 effect size (d)=0.70, w = 4403.5, p ≤ 0.001) and adults’ (pre-performance s.d.=1.88, post-performance s.d.=2.14, effect size (d)=0.71, w = 1931.5, p ≤ 0.001) learning. Significantly more correct answers were given post-performance compared to pre-performan...