Purse Parties: The Social Implications of Fake Luxury Parties

When designer products become pervasive in the marketplace, sometimes the original products are compromised and sold as counterfeit goods. Consequently, the global counterfeit luxury industry has grown to be a lucrative market. Counterfeit goods are replicated inauthentic designer brands (e.g., Prada, Louis Vuitton) that are sold through various channels across the globe. Counterfeit goods generate nearly $200 billion annually in losses for global manufacturers (Chiu et al. 2009).