A Study on the Flow of the 4 th Industrial Revolution Technologies in Travel Agencies and Their Effect on Business Performance

The result of this study can be summarized as follows. First, as the result of empirically analyzing the causal relationship between the TAM and the platform, the causal relationship between ‘perceived ease of use’ and ‘trust and usefulness of information’ was adopted. Second, as the result of empirically analyzing the causal relationship between the TAM and the big data, all hypotheses between the sub factors of the perceived ease of use and big data were adopted. Third, as the result of empirically analyzing the causal relationship between the TAM and the business performance, the ‘perceived ease of use’ and ‘financial performance’ were adopted. Fourth, as the result of empirically analyzing the causal relationship between the platform and the business performance, the remaining hypotheses were adopted. Fifth, as the result of empirically analyzing the causal relationship between the big data and the business performance, the causal relationships between each variable and its sub variable were all rejected.