ВПЛИВ РИНКОВИХ УМОВ НА ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНІ ЗМІНИ АВІАПІДПРИЄМСТВ

It has been defined in the article that the organizational crisis is a condition in which the forms of organization of market entities with the positive influence of the external environment cannot function effectively. The main factor of success in modern conditions is the advance or alignment of the level of changes in the business environment to the level of dynamics of the environment. The substantiation of the necessity of implementation of organizational and economic changes on the airlines as a consequence of the influence of market conditions has been made. A general overview of air transportation by Ukrainian companies allows us to propose appropriate measures to improve the state of the airlines in modern economic conditions. It has been defined that organizational and economic changes in airlines should be considered as reforms that represent a sequence of events aimed at addressing the problems of functioning and enhance competitiveness. The criteria of the mechanism for making changes are considered, among which the criteria of the effectiveness of the system itself and the criteria (indicators) of the efficiency of functioning necessary for the manager, taking into account the external environment. It has bben proposed to use of an economic model that meets the requirements of competition, focused on the interests of the client.