Radio Traffic and Variable Message Sign Information; An Empirical Analysis

Obtaining a greater understanding of the impact of motorist information systems on driver’s behaviour is extremely important for judging the performance and market success of telematics. Since traffic flows are simply the aggregation of individual decisions, road user’s behaviour will completely determine whether these new technologies are able to meet their objective of using scarce road space in a more efficient manner. Even the most sophisticated information system might be unsuccessful if the behavioural consequences are not fully understood in advance.