지역사회 애착이 내발적 지역관광개발 참여의사에 미치는 영향

Jeju has been a representative province in tourism since 1970s. With a massive influx of external investment capital, there have been ceaseless conflicts over the process of tourism development in Jeju among the interested parties such as local governments, public and private organizations, and local communities. The findings provided not only theoretical foundations of an endogenous community tourism development which induces the residents to manage and participate in tourism development and makes the interested parties understand the local community during the process of planning, promoting and policy-making tourism development, but also implications and directions for more desirable and sustainable tourism development improving the quality of their lives and preserving the local identity and environment. It is necessary to provide the local residents with various educational programs continuously for the local residents to inspire community attachment and local patriotism so that they can be the driving force of a small and medium-sized tourism development.