Повышение доходов работников: инновационный подход на основе сочетания факторов производства и потребления

The issues of the relationship of modern characteristics of the manufacturer and consumer with the innovation activity of both the enterprise and network structures are considered. The problems caused by new types of innovative labor in a competitive environment are identified; competition between the chains and inside them, the transformation of competitive forces, the interpenetration of the results of the manufacturer and consumer offers are considered. The ways of traditional income increase are investigated: increase in wages, payment of bonuses, various surcharges, allowances, guarantee compensation payments related to the performance of tasks. The mechanism of the influence of time costs and financially significant results of the activity on labor activity and incomes of workers of market structures in comparison with the activities of public sector employees is studied. The directions of solving the problem of increasing employee incomes that lie in the plane of the combination of production and consumption are identified. The authors propose a detailed study of the concept of increasing income, which is aimed at the processes of joint creation of common values of market participants: producers and consumers. It is due to the departure from the traditional scheme to the implementation of innovative activities at the enterprise, which became possible due to the formation of new competencies based on external sources of intellectual capital, including through the creation of a creative network of participants to generate unique value with the involvement of consumers. The considered incomes of producers as a result of market interaction with consumers have the effect of creating new values along with the ownership of a trademark, patent, franchise rights. The development of relations with consumers and the new competencies of manufacturers have an unlimited time perspective, in contrast to the use and ownership of traditional resource objects that have a final effect.