Virtual Town Halls Addressing Vaccine Hesitancy Among Racial/Ethnic Minorities: Preliminary Findings

Abstract Background The COVID-19 pandemic remains a public health priority, and vaccination is important for ending the pandemic. Racial and ethnic minorities are disproportionally affected by COVID-19 yet report high levels of vaccination hesitancy. Objective We conducted virtual Town Halls to address vaccine hesitancy among racial and ethnic minorities in South Florida. Methods Our approach used social influence and persuasion models. A formative phase gathered meeting preferences from our communities and developed and tested our approach. An implementation phase conducted six virtual Town Halls in partnership with minority community-based organizations. Results The Town Halls reached 383 participants (mean age 37.5 years; 63.4% female, 33.9% male, 2.7% nonbinary; 59% racial/ethnic minority), who completed pre- and post-meeting assessments. Among non-vaccinated participants, at the pre poll, 58% reported a high likelihood of seeking vaccination, rising to 63% at post-assessment. Unvaccinated “non-hesitant” and “hesitant” groups were compared on trusted information sources, and reasons and barriers for vaccination. Non-hesitant participants reported significantly greater trust in the COVID-19 Task Force (97.3% vs. 83.3%) as a source of vaccine information than did hesitant participants. Non-hesitant participants were significantly more likely to endorse family safety (82.5% vs. 63.2%), community safety (72.5% vs. 26.3%), personal safety (85% vs. 36.8%), and wanting to return to a normal life (70% vs. 31.6%), as reasons for vaccination than were hesitant participants. Hesitant participants were significantly more likely to endorse concerns about vaccine safety doubts (63.2% vs. 17.5%) and not believing the pandemic is as bad as people say it is (21.1% vs. 5%) as barriers to vaccination than were non-hesitant participants. Qualitative data revealed high consumer satisfaction with the Town Halls. Conclusion This study supports the feasibility, acceptability, and potential impact of virtual Town Halls for addressing vaccine hesitancy among racial/ethnic minorities; however, our approach was very resource intensive, required an extensive community-university collaborative infrastructure, and yielded a small effect.