冒險遊憩活動中人格特質、沉浸體驗與滿意度間關係之研究─溯溪活動服務之例

River tracing is one kind of adventure activity; it is classified as very different than other daily life activities. This research explores the relationships among tourist characteristics, flow experience, and tourist satisfaction in river tracing. We use the structural equation model to examine the relationships in the proposed theoretical model. Based on the empirical results of this study, the flow antecedents such as skills and challenges have a positive effect on flow experience. In addition, the internal locus of control of tourists positively influences flow experience and tourist satisfaction. On the other hands, the external locus of control of tourists negatively influences flow experience. Finally, the flow experience of tourists positively related to tourist satisfaction. Several managerial suggestions for enhancing tourist flow experience and satisfaction are proposed.