Creatividad del investigador como potencial heurístico de la etnografía

The purpose of this article is to highlight the relevance of the researcher’s creativity to activate the heuristic potential of ethnography as a perspective-approach and as a research process. For this, from a hermeneutic attitude a reading of the basic postulates of the ethnography and our experiences as ethnographers is made, trying to control the dominant instrumentalism in the anthroposocial sciences, through the construction of creative alternatives before the challenges that the research, especially in the field of education.