PENGARUH TERPAAN BEAUTY VLOG DI YOUTUBE DAN TINGKAT PENGETAHUAN BAHAYA MAKE UP TERHADAP PERILAKU PENGGUNAAN MAKE UP PADA ANAK

This research is motivated by the rise of the phenomenon of using makeup in children even though make up has a negative impact when used too early. Make up can have a negative impact on the physical, psychological, and even social life of the child. The closeness of children to the internet makes it easy to access Youtube specifically accessing those who currently flood Youtube content, make up tutorial videos. This study aims to determine whether there is an influence of exposure to beauty vlogs and the level of knowledge of danger of make-up on the use of make-up behavior in children. This research is a quantitative research with an explanatory type of research that causes causation between variables. The research took the subject of research of children who watched Youtube and had watched beauty vlogs that were sitting in elementary schools in the city of Semarang. The study uses Multiple Linear Regression Analysis. The results of the study show that the exposure variables of Beauty Vlog on Youtube and the Level of Knowledge of Danger of Make Up on the Behavior of Make Up on Children have a calculated F value

Keywords:

• Beauty
• Causation
• The Internet
• Regression analysis
• multiple linear regression analysis
• Phenomenon
• social life
• Closeness
• Social psychology
• Psychology

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