Young Investors’ Insights on Islamic Unit Trust Investment Decision Making

This study aims to explore the moderating effect of product knowledge on Islamic unit trust investment decision making. This research is novel as it addresses the gap in behavioral finance research particularly in Islamic banking product. 348 respondents were collected among young adults in Northern Region of Malaysia (Kedah, Penang, Perak and Perlis) based on purposive sampling technique. Survey was employ using 5 likert scale questionnaire and were analysis using SPSS and SmartPLS. The findings show that product knowledge moderate the relationship between religiosity and risk preferences on Islamic unit trust investment decision making. The practical implication of this study will increase awareness among Islamic unit trust company on the importance of product knowledge on youth investors decision making.