Influence factors of online technology transaction behaviour in the mobile environment - a study of China

Technology innovation has become more and more important in internet-based society, while technology transaction is the critical way to prompt innovation diffusion for R&D activities. Based on a grounded analysis, this paper constructs an influencing concept model for online technology transaction, which includes transferor characteristic, technology characteristic, transaction mode and intermediary characteristic. Then, 200 survey questionnaires were distributed and 141 of these were answered, and all 8 hypotheses were supported. This study provides an outlook about the main factors that affect online technology transaction in mobile environment, and can help in guiding and directing government and platform strategy for technology transaction.