A Study on the Fish Consumption According to Health Education Models Constructs in 2012

Cardiovascular diseases are nowadays determined as the first cause of mortality in Iran. Nutrition and dietary intake have been known as the first and most important factor in the incidence of these diseases. This means that from 800 cases of daily mortality in the country, 300 cases are directly related to poor nutrition, and fish is considered as a healthy food and its consumption in a balanced diet is recommended twice a week. But unfortunately, fish consumption per capita in Iran is estimated to be between7.5-9 kg a year and in most provinces the rate is less than 4 kg. Identifying the factors influencing fish consumption is the first stage to increase fish intake. Conducted studies have revealed the effects of some factors such as smell and taste of fish, the fear of tiny fish bones, the ability to prepare and cook and its perceived benefits. The Impact of individual attitudes on fish consumption is undeniable. The Health Education Models determine the components which are effective in creating or changing of a behavior and emphasize on weight coefficients of each of these components and constructs in different societies. Analyzing the behavior factors is one of the duties of health education models. Patterns and models which consider the person responsible for the behavior are theory of planned behavior, health belief model, the reason action and stages of change . This review seeks to explain the factors influencing the fish consumption based on the Health Education Models.