인터넷경매에 대한 법적 고찰

The internet auction appeared in the United States first in 1995, and it is scattered now widely. In the past, the internet auction was recognized to the place where used goods or the curio which an individual used is dealt in, but is taking charge of it by a function of a recently general goods distribution channel. The internet auction has competition anger of contract conclusion like a general auction, and internet auction has a characteristic only of internet auction just because an auction consists through intermediate called Internet. The internet auction is composed of the 3 party who is an internet auctioneer, a seller, a purchaser in principle. 3 party forms each juridical relation. A purchaser concludes direct sales contract with a seller. An internet auctioneer mediates so that this buying and selling is performed through an auction site, and an internet auctioneer therefore corresponds to a superior broker, but a regulation about a general superior broker cannot be equally applied on an auctioneer because of the characteristic of the internet. If an internet auctioneer plays a mediator in internet auction, a consumer cannot get perfect protection. Therefore, I attempt appropriate understanding related coordination of an internet auctioneer, a seller and a purchaser, and configuration of a paradigm for consumer protective measures is requested in internet