Marketing Elements for Designing of the Integral Tourist Product-Colima

This research Project titled: The proposal of an innovative tourist destination: The Case of the State of Colima, Mexico, presents, in general terms, a proposal for the designing and constructing of an integral tourist destination model for the state of Colima. It is expected that said model allow for the unification of the existing micro destinations of the state and thus giving the state a more integrated tourist image.