A study of new media communication through public domain and corporate social responsibility

CSR has been practiced by corporate companies since many decades but the new Company‘s-act, 2013 has activated many of them to implement it in true spirit. Many of them have been found adopting the right perspective in engaging themselves in the practice of CSR. As in any sector communication has been playing an important role in motivating the external as well as internal public to adopt the concept of CSR. Information about the practice of CSR is being offered to public in various formats by companies which in turn are generating feedback which would help in improving the implementation and also motivate others in right direction. In this aspect new media is also being used by corporate houses. To study the usage of this media the researcher tried to study websites of the public sector companies especially the Maharathna companies and it has been observed that many of them are using this public domain effectively.