Management control in franchiserelaties: het perspectief van de franchisenemer

Although there have been various studies about management control in franchise relationships, these had very little focus on the perspective of the franchisee. In this article we ask ourselves what the possibilities are for a franchisee to arm himself against opportunism by means of management control. Based on ideas from transaction cost theory, agency theory and management control literature we developed a theoretical framework, addressing three typical management control patterns.