Key Challenges Facing Enterprise Public Relations Management and Its Strategies in the Current Network Society

In network society,such features as network communication and strong diversification of the main body timeliness,more users impacted by network information to make purchasing decisions,as well as personalized information services and public awareness of the increasing demand make corporate communications manager face with new challenges.Enterprises need to enhance public relations activities through the initiative to strengthen public relations activities,interactive and personalized,while establishing the network for environmental monitoring,early warning and rapid response mechanisms to build a full range of network public relations work system.