QoE: A market perspective analysis

With the development of mobile networks, customer needs and behaviours have changed. Mobile communications means so much more than simple voice communication; there is now mobile Internet with web surfing, videophone, streaming media, and micro blogging. The objective of network optimization has gradually shifted from enhancing network performance to improve quality of experience (QoE). Therefore, assessing and optimizing QoE is the trend for optimizing future mobile networks. Today, users want reliable access for their content, wherever they go in the network. To deliver the best possible experience to mobile broadband subscribers, operators need new ways to assess performance that will enable them to build and manage their networks in the most efficient way. The new paradigmatic eco system (user-interfacenetwork- content) requires novel and disruptive end-to-end considerations in order to enable and sustain the next generation of services and user experience. Thus, the extraordinary adoption of mobile connectivity by end users, and the need for optimized bandwidth management network resource, on the one hand, and the growing interest for good quality content delivery/consumption, is boosting the creation of new network solutions.