Application recommendation method and device and server equipment

The invention discloses an application recommendation method and device and server equipment. The method comprises the steps that according to a behavior data list of application acquisition terminal equipment recently browsed and downloaded by terminal equipment, the list comprises a plurality of first application identifications and nearest behavior time of first applications; according to the degree of association between the first applications and second applications in a preset application bank, multiple corresponding second applications are obtained from the preset application bank to form an alternative application assembly; according to current time, the nearest behavior time of the first applications is unified to obtain initial weighted values of the first applications; according to the degree of association of the second applications, the first application identifications corresponding to the degree of the associations and the initial weighted values of the first applications, an application recommendation list is generated, the application recommendation list is sent to the terminal equipment to allow the terminal equipment to show the application recommendation list. According to the technical scheme, individualized recommendation can be achieved, and recommendation efficiency of the applications is effectively improved.