Social Media and Academic Performance of Undergraduate Students

Sri Lankan National University consists of 15 Universities and 2 institutes. Eastern University of Sri Lanka[EUSL] is one of the Universities in Sri Lanka, it has five faculties of which faculty of Commerce and management is one of the faculties. The faculty of Commerce and management offer Bachelor of Business Administration (BBA) and Bachelor of Commerce (B Com) degree programmes. This study focuses the students from BBA programme.  The purpose of this research study is to examine the influence of Social Media on Academic Performance of students in 3 rd year BBA programme.. Three Research questions and Three Research hypotheses guided the study. To achieve this, the descriptive survey research design was adopted. The population consists of all the full-time undergraduate students. Research findings showed that a great number of faculty of commerce and management 3 rd year students in Eastern University, are addicted to social media. To this end, the researcher recommended that social media should be used for educational purposes as well; Social Networking Sites should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students’ academic performance.