ESTUDIO DE LA DEMANDA PARA EL PRODUCTO ÁCIDO CÍTRICO EN LA REGIÓN CENTRAL DE CUBA

In the work part of an estimation of the demand of citric acid in optimal economic conditions, in economic depression and probable or normal conditions, offering matrix FODA for the introduction of this derivative in our country. As result obtains a strategy Maxi- Maxi that is, to occupy a position that allows to increase the strengths and opportunities to the maximum. The corresponding Strategic targets consist of making managements in order to look for the financing in the MINAZ and the ONG to materialize the investment.