THE EFFECT OF OPEN BOOK ACCOUNTING ON SUPPLIER SATISFACTION WITH OPORTUNIST BUYERS AND SOCIAL NORMS AS VARIABLES OF MODERATION (Empirical Study on Manufacturing Companies in Banten Province)

This study aims to examine The Effect of Open Book Accounting to Supplier Satisfaction with Buyer Opportunistic and Social Norms on manufacturing companies in the province of Banten. The data were collected by distributing questionnaires with purposive sampling technique to the respondent. Respondents in this study are financial managers, production managers, procurement managers, HR managers and marketing managers with a total of 54 respondents. Data were analyzed using SEM with the aid SmartPLS software version 2.0