Computerized marketing of fruits and vegetables in the Tennessee Valley region: perceptions of growers and buyers

Computer applications of fruit and vegetable growers in the Tennessee Valley region are limited. Nearly three-fourths of the buyers had never used a computer. The buyers' responses regarding obtaining a computer during the next year were more negative than that of the growers, indicating that these growers are more concerned about their selling problems than the buyers are about their procurement problems. Buyers expressed greater satisfaction with the present marketing system than did the growers, 97 to 63%. (DLC)